Transformation of the Home and Personal Hygiene Care Segment - Chintan Vora of Galaxy Surfactants

Описание: Coffee Table Conversations Episode 7 is with Chintan Vora - Product Manager - Galaxy Surfactants.

Coffee Table Conversation is a collaborative approach of sharing of knowledge by individuals from various segments for growth of the society as whole. Each individual brings something unique to the table and we discuss the same over a cup of coffee and some steamy Q&A.

Chintan is a proud Bajaj Alumni and also an alumni of Institute of Chemical Technology and has over 10 years of experience in the Product development and business development. He has been associated with Galaxy Surfactants for over 9 years and continues spearhead the current challenging environment.

Key Takeaways from the webinar:

1) Growth Mindset important
2) Daily use will be priority than the premium segment.
3)Product innovation needs to be for safe products with being cost effective.
4) Brand purpose and flexibility in product needs to be built in.
5) May require the product to be changed, hence focus should be on 'Smart innovation'.
6) Rural would be a key market.
5)Change in buying behavior is expected as urban buyer would buy in bulk for stocking and cost affordability front, while rural would move to need to basis smaller packs
6) Brands would need to do more convincing to push consumer to buy their product.
7) using brand influencers may not work.
8) Higher volume packs and subscription model will work.
9) Labeling should be made more stringent.
10) NPD would need to be done in shorter time, as the trend curve has shortened to less than 2 years.
11) Company should have agility. motivation, empathy, compassion and care of its employees so that the team feels they are taken care of.


We hope you find the webinar engaging.
Please send your feedback on [email protected]

#jbims #hygiene #personalcare #galaxysurfactants #fmcg