Conversational Search and the Evolution of SEO | SEOs Getting Coffee Ep.38

Описание: In this episode of SEOs Getting Coffee, hosts Emina Demiri-Watson and Sean Carroll sit down with Gabrio Linari, CEO of ROCK SEO Growth Consulting, to explore one of the biggest shifts in search right now: conversational search ☕🧠

From the rise of AI Overviews and voice assistants to changing user behaviour and brand visibility, Gabrio unpacks how SEO is evolving and what businesses need to do to keep up.

Whether you’re an SEO specialist, strategist, or brand leader, this episode is packed with actionable insights, fresh thinking, and real talk on what the future of search might look like.

We discuss:
00:00 Welcome & Intro to Gabrio Linari
02:00 What is Conversational Search, Really?
04:00 Are AI Overviews and Chatbots Part of Conversational Search?
06:00 Why Google-Only Content Strategies No Longer Work
08:00 The AI Content Loop & Trimming the Noise
10:00 Voice Search: Real User Behaviour Across Generations
13:00 FAQs, Structured Data & Simple Starting Points
16:00 Challenges with Early Adoption & Measuring ROI
18:30 Informational vs Transactional Conversational Search
21:00 Brand Positioning & Sentiment Analysis with Reddit
24:00 Helping Smaller Brands Compete in a Search Landscape Dominated by Visibility
27:00 Room 404: Gabrio Banishes AI Job Applications ❌

🎙️ Meet the guest:
Gabrio Linari
📈 CEO of ROCK SEO Growth Consulting
🔗 Connect on LinkedIn: linkedin.com/in/gabrioinari
📺 YouTube: Rock SEO

🎙️ Meet the hosts:
𝗘𝗺𝗶𝗻𝗮 𝗗𝗲𝗺𝗶𝗿𝗶-𝗪𝗮𝘁𝘀𝗼𝗻
💼 Head of Digital Marketing at Vixen Digital
🔗 Connect with Emina: linkedin.com/in/emina-demiri

𝗦𝗲𝗮𝗻 𝗖𝗮𝗿𝗿𝗼𝗹𝗹
💼 Co-Founder & Director at Vixen Digital
🔗 Connect with Sean: linkedin.com/in/i-am-sean-carroll

🌐 Learn more about Vixen Digital: www.vixendigital.com

Got questions about conversational search or want to share your thoughts? Drop a comment below!

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