Why Cyber PR Still Matters — And How Founders Build Real Market Credibility

Описание: In this episode of Cyber Ahead with AI, Parth Shah sits down with Dan Chmielewski, Founder and Principal of Madison Alexander PR, to unpack what actually works in cybersecurity public relations today. With more than two decades in cyber PR and a background in journalism, Dan shares why credibility, trust, and relationships matter more than ever.
Dan explains where founders struggle most — from unclear differentiation to weak thought leadership — and why PR is not about hype, guarantees, or vanity logos. He breaks down how rapid-response commentary, journalist relationships, and honest storytelling help security companies build visibility that compounds into pipeline, funding confidence, and long-term brand value.
This episode is essential listening for cybersecurity founders, CMOs, and executives who want to stand out in a crowded market, earn trust with buyers and investors, and use PR as a real go-to-market lever — not a gamble.

Key Takeaways
• Why PR is a relationship business, not a coverage business
• How rapid-response commentary builds instant thought leadership
• Why journalists still can’t be replaced by AI
• How founders should think about PR before raising capital
• The biggest red flags when hiring a cybersecurity PR firm

🎧 Listen now to learn how Madison Alexander PR is redefining credibility-driven PR for cybersecurity companies.
🔗 Explore more at https://www.madisonalexanderpr.com

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Chapters
00:00 Introduction to Cybersecurity PR and Dan Chmielewski
00:22 Building Relationships and Trust in PR