Fractal Protocol: Exchanging Data in a Fair and Open Way by Julian Leitloff

Описание: Your privacy and personal data shouldn’t be the price for using the free internet!

Co-Founder and CEO of Fractal, Julian Leitloff, illustrates why they founded Fractal Protocol and what they aim to achieve for the online content and advertising world. In this video, Julian discusses why asymmetric information and data silos in the advertisement market are problematic and lead to low data quality. He breaks down relevant aspects of the Fractal Protocol enabling a level playing field in ad tech. The fundamental goal is to reclaim the free internet by defining basic standards on how to exchange user data in a privacy-enabled infrastructure. Watch Julian discuss the value of data, enabling data commons, and why we need to change how we interact with the web.

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