The High Authority Report EP.1 - Cannabis Dispensary Marketing: SEO vs. Social Media

Описание: In this pilot episode of the High Authority Report, Mark Wallace (Founder of Bud Authority) exposes the single biggest lie draining bank accounts in the cannabis industry: the obsession with "Brand Awareness."

If you are a dispensary owner paying for likes, comments, and community engagement without foundational organic marketing in place or a thorough understanding of your data tracking things like revenue per organic visit, you are playing a vanity game. In this episode, we break down why Mark Zuckerberg is a landlord—not your business partner—and why real authority comes from being found when and where customers are actually searching to buy and engage with you.

🔥 KEY TOPICS IN THIS EPISODE:

Why "Brand Awareness" marketing campaigns are a trap for new dispensaries.

The reality of social media restrictions in 2025/2026.

How to shift focus from vanity metrics (likes) to conversion metrics (revenue).

The importance of Google Maps and local SEO over viral content.

⏳ CHAPTERS:
0:00 - Welcome to The High Authority Report
0:17 - The Biggest Lie in Dispensary Marketing
0:41 - Why I Audit 50+ Dispensaries Monthly
1:18 - Mark Zuckerberg is Your Landlord (Not Your Friend)
1:52 - What Real "Authority" Actually Looks Like
2:15 - Marketing Data You Need to Track in 2026
2:32 - Keep Your Margins High

🚀 ABOUT BUD AUTHORITY: Bud Authority is the premier digital marketing agency for the cannabis industry. We don't care about being famous; we care about you being found. We help dispensaries dominate their local markets through data-driven SEO, website optimization, and high-intent traffic strategies.

👇 CONNECT WITH MARK & BUD AUTHORITY:
Website: https://budauthority.com/
LinkedIn: https://www.linkedin.com/in/msw021/


DISCLAIMER: This video is for educational purposes regarding business strategy and marketing within the legal cannabis industry.

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