People Don't Buy Products, They Buy Transformations

Описание: Why do people spend $2,000 on a Peloton bike? It's not the bike.

Peloton sells becoming the person who shows up every morning. Warby Parker doesn't sell glasses, they sell confidence.

Here's the marketing framework that changes everything:
[Your product] + so you can + [the outcome]

Stop listing features. Start selling the transformation your customers actually want.

Follow for more marketing strategies that actually work!
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