African SMEs Are Growing — But They’re Not Tracking the Data

Описание: You don’t need money to build.
You need a real problem.

In this episode of The Journey Uncovered, Roger, founder of KeepUp Store, shares how losing an exam over a missing receipt led him to build a business management platform for African SMEs.

What started as a simple invoicing tool in university evolved into a system that helps small businesses track sales, manage inventory, monitor expenses, and actually understand their numbers.

We talk about:

Why most African SMEs struggle with record keeping
How he found the wrong customers before discovering the right niche
The moment strangers started paying
Why simplicity beats complex accounting software
And the founder truth, no one is coming to save you

If you are building in Africa or running a small business, this conversation will shift how you think about data, growth, and value.

We’ve partnered with KeepUp Store, and when you sign up using our special link below, you get a 30-day free trial to test the platform for yourself.

Start here: https://keepup.store/TJU
Timestamps
00:00 Why African SMEs Struggle With Their Numbers
00:25 Meet Roger, Founder of KeepUp Store
03:30 The Lost Exam Receipt That Changed Everything
05:15 Building the First Version in University
10:05 From Paperless to KeepUp Store
12:30 The Real Problem Wasn’t Just Receipts
18:10 What Makes KeepUp Different for African Businesses
22:15 The Hardest Challenge Building an Accounting Product
25:00 The Moment He Wanted to Quit
27:35 When Strangers Started Paying
29:20 Finding the Right Customer Niche
34:15 From Solo Founder to Leading a Team
38:10 How Data Transforms Small Businesses
43:35 No One Is Coming to Save You
56:20 What Actually Makes a Business Successful

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