Brian Bowers USV BUS510 Week 1 Assignment

Описание: This presentation is a business analysis report on FastTrack Retail, a mid-sized retail chain experiencing declining sales and operational inefficiencies. It outlines the role of a business analyst in leading a transformation effort aimed at optimizing store operations, enhancing customer experiences, and launching an e-commerce platform. The report identifies major challenges such as resistance to organizational change and technical integration issues with legacy systems. It highlights the importance of proactive change management, stakeholder engagement, and structured approaches outlined in BABOK and other business analysis frameworks.

To address these challenges, the presentation recommends strategies including collaborative workshops, prototyping, and iterative solution demonstrations to foster stakeholder buy-in and reduce uncertainty. Success should be measured with clear KPIs such as online sales growth, conversion rates, checkout time reductions, and customer satisfaction metrics. By emphasizing structured business analysis practices, continuous stakeholder involvement, and measurable performance tracking, the report concludes that FastTrack can turn its current challenges into opportunities for improved efficiency, profitability, and competitiveness in the retail sector.