Why google killed project "Ara".

Описание: Project Ara was an ambitious initiative by Google to revolutionize smartphone design through modularity. Launched under the Advanced Technology and Projects (ATAP) group, Ara aimed to create a customizable smartphone platform where users could swap out individual components—such as the camera, battery, processor, or display—without replacing the entire device. The goal was to reduce electronic waste, extend device lifespans, and empower users to tailor phones to their needs.

The project featured a structural frame, or endoskeleton, into which modules could be inserted and replaced as desired. Despite significant interest and early prototypes, Project Ara faced technical and logistical challenges and was officially shelved in 2016.