Why Matcha Is Everywhere (Behind Matcha's $4 Billion Global Takeover)

Описание: Why is everyone suddenly ordering matcha??
Matcha is now a $4 billion global market, every cafe is advertising it, it's sold out online, and people even traveling to Japan to stock up on their matcha tins!

In this video, I'll explain how the matcha craze went global - thanks to gen z, tiktok, and wellness culture. If you’re a matcha fan, creative marketer, or thinking about starting a matcha brand, this video is for you. #matchanalysis #matcharecipe #matchalatte

We’ll talk about:
✔️ Why matcha's perfect for marketing wellness
✔️ How our obsession with Japan influence perception towards matcha
✔️ The role of influencers and tiktok in driving matcha demand
✔️ Matcha’s global evolution in the last decade

TIMESTAMPS (if you want to skip ahead):
00:00 – Intro: Matcha’s Billion-Dollar Transformation
01:55 – How Did We Get Here?
00:56 – What Is Matcha
01:55 – Pursuit of Wellness
02:57 – Why We Value "Small Batch"
04:36 – The "Japan" Effect - Pop Culture
05:31 – Rise of The Matcha Girlies
07:03 -- Instagram Cafes & Matcha Sales
07:54 – How Did Matcha Evolve in the West?
08:56 – Challenges and Final Thoughts

👇 MATCHA RECOMMENDATIONS (my go-tos!)
🍵 Matcha Powder: https://amzn.to/4kBaL8A, https://amzn.to/3Z2b8Rq
🌀 Whisk & Bowl Set: https://amzn.to/3SjpOb5
🧊 Matcha Station Bar Cart: https://www.westelm.com/products/park...
☁️ My favorite matcha café/brand: https://www.sugimotousa.com/
—
💬 COMMENT BELOW: What do you think about the matcha craze - anything I missed? I'd love to hear how you perceive this rising interest in matcha. And how do you think matcha will evolve?
—
Disclaimer: The content used in this video is intended for educational and informational purposes only. All rights to the images, music, clips, and other materials used belong to their respective owners. I do not claim ownership over any third-party content used. Product links are affiliate and I may earn a small commission for qualifying purchases, thank you for supporting my channel. All opinions stated in this video are my own.

CREATORS FEATURED, please go check them out!:
@matchamommy
@megantthorne
@urmomashley
@mikirai
@misomelon
@withbrandonn
@tannercolsoncoffee
@emmachamberlain
@zoeunlimited
@ethanrodecoffee
@cuppabeans
@taylorquitara

--

2025-05-02 - reached 200 subs