MasterClass EP17: Positioning Partner Ecosystems - What CXOs Should Know

Описание: $100T of value or one-third of the global economy will be generated by ecosystems by 2030 - according to McKinsey. Yet many CXOs are still in the dark as to why ecosystems matter, the central role partners play in them, and how to invest in them - much to the frustration of partner leaders.

Partner managers are in a unique position to lead as CXOs are grappling with this new business model and how to benefit from the growth and innovation that ecosystems generate. In this episode of MasterClass, Norma Watenpaugh, Founding Principal of Phoenix Consulting Group, and Nancy Ridge, President and founder of Ridge Innovative, provide hard hitting facts and economic impact metrics that PMs can leverage to make the case and help lead their companies to greater growth, innovation, and resiliency through ecosystem business models.

In this episode you'll take away:
Ecosystems Drive Success: Learn how ecosystems outperform traditional models in revenue, growth, financial impact, and innovation.
Strategic Investments: Explore the investments, disciplines, and mindsets needed for success – because success is not an accident.
Real-Life Wins: Discover case examples of the best ecosystem successes in the market, emphasizing outcomes over technology, product, or marketing.
Orchestrating Customer Experience: Understand how to orchestrate ecosystems to deliver exceptional customer experiences through partners (with a Home Depot example).
Strategic Asset Management: Learn how to manage ecosystems as a strategic asset for resiliency and increased market share.
Scaling through Partners: Uncover the path to greater valuations for companies ready to scale through partner ecosystems.