How To Actually Pre-Sell Your Course

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What would you do if you had no audience, an email list of 50 people, and zero courses to sell?

That's exactly where Trevor Dimoff was when he decided to figure out how to sell a course before he'd even built one. He talked to 50 people, listened to their problems, came up with a solution, and pitched it back to the same people he'd interviewed. The result was $2,000 in pre-sales for a course that didn't exist yet.

In this episode Trevor walks through his entire process step by step. How he found people to talk to, what questions he asked, the three things he did during every call that made the pre-sell possible later, and how he delivered the pilot course live on Zoom. He's also really honest about what went wrong after that and why he lost momentum trying to scale too fast.

If you're just getting started or thinking about launching something new, this is a really practical episode. Trevor doesn't sugarcoat anything and the lessons from his mistakes are just as useful as the wins.

⏱️ Timestamps
0:00 Introduction
1:12 Who Trevor Helps And Why
2:35 Starting With No Audience
3:21 Customer Research Calls Strategy
7:06 Finding Interviewees And Groups
9:54 Mapping Problems And Language
12:32 Defining The Course Promise
15:33 Scope Creep And MVP Lessons
17:36 Pre‑Selling To Warm Leads
19:50 Delivering The Pilot Live
22:00 Feedback Loops And Iteration
23:28 The Scale Too Fast Mistake
26:00 Content Marketing Wins And Misses
29:05 Busting The Songwriting Myths
32:02 Regaining Momentum And Focus
34:08 Pivot To Saxophone Fundamentals

🔗 Check out Trevor's work: https://trevordimoff.com
🔗 https://trevordimoff.com/aosoc
🔗 If you'd like to connect with Trevor or to ask him questions about having research conversations you can contact him at: https://trevordimoff.com/aosoc

Trevor would like to thank Jacques Hopkins, the Online Course Guy and his Online Course Show podcast. Jacques interviewed Trevor on episode 90: https://theonlinecourseguy.com

Trevor learned the process he used for market research and course creation from: Danny Iny, founder of Mirasee, where he helps online teachers and coaches monetize their gifts: https://mirasee.com
#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.