BCG Matrix | Product Portfolio Analysis | Explained & Examples 🌎📚😀
Автор: Solve It Like A Marketer
Загружено: 2020-04-13
Просмотров: 7943
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Learn to use the BCG Matrix Product Portfolio Analysis in Marketing Strategy. This popular portfolio analysis and planning tool will help you understand which products your company should invest in and which should be dropped. This framework can be utilized as part of a wider marketing strategy, alongside other analysis frameworks to determine where your company is now, where it needs to go, and how to get there.
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