Lorraine Jeckells: Cutting Through the Noise with Creativity and Clarity | Slipcase 4AMers Ep. 9
Автор: Slipcase
Загружено: 2026-01-21
Просмотров: 705
Описание:
In Episode 9 of the 4AMers, we sit down with Lorraine Jeckells, Chief Executive Officer at Free Brands, to explore whether the re/insurance industry is becoming more creative, and why confidence in brand building matters more than ever.
With audiences exposed to over 10,000 marketing messages a day, Lorraine shares why her “4AMer” is keeping brands meaningful, distinctive, and relevant. We discuss how reinsurance organisations are embracing bolder creativity, clearer identities, and more confident campaigns to cut through the noise, drive growth, and attract talent.
A concise conversation on creativity, brand confidence, and the future of reinsurance marketing.
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LINKS
https://freebrands.co/
Free Brands on Slipcase - https://www.slipcase.com/partner-page
Free Brands on LinkedIn - / freebrandscreativeagency
CONNECT WITH SLIPCASE
Website - https://www.slipcase.com
LinkedIn - / slipcase
Contact us - [email protected]
TIMESTAMPS
00:00 Intro
01:15 Lorraine’s “4AMer”
04:00 Industry’s perception of creativity
05:55 “Fortune follows fame”
06:55 Confidence with creativity
08:12 Brand strategy & distribution channels
09:50 Quick-fire questions
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