How to Plan Content for a Membership Site

Описание: Membership sites can be lucrative, but you need to continue producing content to give your members a reason to stay and maintain your cash flow. Content planning is critical. So, how do you plan content calendar for a membership site? We'll break down the steps to plan your editorial calendar.
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Step 1: Choose your editorial calendar tool

Content planning all comes down to creating an editorial calendar. This is just you mapping out your membership site content publication dates for a certain period of time.

To get started, you’ll need to choose the tool that you'll use for your editorial calendar. For this video example, we're going to use Google Sheets because it's widely accessible.

Step 2: Choose your cadence

The next step to plan content calendar for a membership is to choose how frequently you're going to post in your membership community.

The right cadence for your membership community will depend on a lot of factors, but the most important thing is to be consistent and deliver a solid value for your members.

So on your editorial calendar, you’ll use one column to map out all of the posts by date.

Step 3: Choose your content types

After you’ve chosen your cadence, you’ll decide the content types that you are going to produce. A lot of this is going to depend on the topic of your membership site. But in general you can choose between written content, video content, audio content, and more. Ultimately having a variety is usually a good idea for a membership site because it helps keep things fresh.

Step 4: Create content categories

Using content categories, or different themes that you can rotate between, can make it less daunting to come up with a year's worth of membership site content. Choose between 3 to 5 content pillars when you’re getting started. Try to choose something fairly broad so that you can generate a lot of ideas for years to come.

You still have to come up with the same amount of ideas, but this makes it a lot easier because the different categories get your mind working on different things.

By mixing up your content types and categories, it can spark some creativity by narrowing your focus. Many content creators find that this makes the work more manageable!

Step 5: Solidify your topics

Sit down and brainstorm. Research content and see if there are any gaps you can fill, or take a new spin on something others are creating too. During this process you may refine some things based on what ideas come flowing.

Step 6: Set your deadlines

Be realistic with how much time it takes to produce all of your membership site content ideas. Understanding how long it takes you to produce each piece of content is really important, so try to quantify it. And, build in buffer time! It can set you up for success to have some pieces of content done early and in the pipeline.

It’s possible that you have some great ideas but some are easier to produce than others. So, you may find it helpful to front load your editorial calendar with some of the topics that will be quicker to produce. Then, for some of the ideas that will require more time, you can plan those out for farther in the future.

Now that you have all of the steps laid out, you’re ready to start writing and producing your membership site content!

Why is it important to plan your membership site content? Taking the time up front to develop your content plan can save you more time in the long run because you’re more efficient when you’re mapping your ideas out. Plus, you can make sure you’re building in a variety of topics and content types.

Another big benefit is simply making things easier on yourself. You can avoid stress and the pressure of having to throw some content together at the last second or worry about missing your own deadline.

And, building in a buffer in your content production is always smart just in case something comes up.
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