Why Insurance Must Prevent Loss, Not Just Pay It
Автор: FF News | Fintech Finance
Загружено: 2026-02-12
Просмотров: 3
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Insurance has traditionally focused on paying claims. But what if the real opportunity lies in preventing them?
In this video, Anders Sørbo from If Insurance explains how maturing IoT and digital risk technologies are enabling insurers to reduce property damage — especially water-related claims — while improving customer engagement and retention.
We explore why prevention is becoming a customer expectation, how scaling is already underway in Norway, and why market dynamics in places like the UK may influence adoption speed. Even in highly competitive environments, giving more value back to customers through proactive support could redefine the insurer–customer relationship.
→ Read the full article here: https://ffnews.com/fintech-tv/why-ris...
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