Full Episode - Sonia Alleyne

Описание: Sonia Alleyne is an accomplished communications, business and career strategist, and author of three career/business books: I Kick Ass at Work! The Strategy Journal for Career Professionals – the first journal of its kind to help professionals access opportunities in the workplace. She is the co-author of Good is Not Enough: And Other Unwritten Rules for Minority Professionals, nominated for an NAACP Literary Award, and The Storytelling Business Journal: A Step-By-Step Guide for Creating an Effective and Authentic Story for Your Business. She is also a contributor to Maria Shriver’s Tips for Life. Sonia is co-founder of Storytellers Magic and the podcast host of Business First with Sonia Alleyne. As Press Secretary for the New York City Department of Finance, she oversaw communications and branding. At Black Enterprise, Sonia was editorial director and
founding editorial director of their Women of Power Summit, the premier leadership conference for professional women of color.


00:00 - Introduction
00:25 - About Sonia Alleyne
02:57 - About her book "Storytellers Magic: The Storytelling Business Journal"
04:35 - The power of storytelling in business
07:19 - Company's mission and value
11:54 - Standard Operating Procedures
15:22 - Budget to employ story telling into their strategies
16:51 - Advices to get started
19:00 - Consistency
21:54 - Personal brand
25:18 - The importance of collaboration
27:43 - How has storytelling in business evolved over the years?
29:57 - Thoughts on the use of AI
32:03 - Impacts of AI
33:05 - Memorable conversations on the podcast "Business First with Sonia Alleyne"
35:19 - How was interviewing Oprah Winfrey?
42:24 - Success perspective
46:52 - Advices for a career change
50:28 - Final Thoughts

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