Ep.22: Creative Resilience - How Rumbo Creates Relevant Campaigns That Cut Through the Noise

Описание: In this episode of The Kortex Media Podcast, host Korson Schmidt is joined by George Zwierko, CEO of Rumbo, a leader in creative and strategic marketing whose career is a masterclass in resilience. Starting his first internship on Madison Avenue at 16, George's diverse background includes nine years in the army, founding multiple companies, and now leading Rumbo for 17 years.

We explore:
Rumbo's evolution from a purely multicultural agency to a creative boutique
A unique case study: a highly successful, low-budget campaign for a credit union at a music festival
Major industry trends: the significant shift in consumer media consumption towards online and digital content
How Rumbo leverages AI for efficiency in planning and strategy, streamlining research
Rumbo's future vision: continued growth while maintaining their unique culture and intimate customer service
The biggest challenge in client acquisition: overcoming the perception of agencies as expensive and complicated.
The best advice for young marketers: be open to change and adapt your skills to the evolving industry


Packed with actionable insights, industry trends, and candid leadership perspectives, this episode is a must-listen for agency owners, marketers, and entrepreneurs aiming to navigate the complexities of modern marketing and achieve sustainable growth.

Connect with RMBO https://rmbo.co/ or George on linkedin   / zwierko  

Connect with your Host Korson Schmidt 🔗bit.ly/m/Kortex-Media

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