Winning the Market: Pricing Strategy and Competitive Positioning
Автор: Seceon Inc
Загружено: 2025-12-10
Просмотров: 30
Описание:
In this session, we break down how to position security platforms effectively in a competitive market and how smart pricing strategy can influence customer decisions. The discussion covers practical ways to communicate value, handle price-based objections, and differentiate against legacy SIEMs and point-product stacks.
What you’ll learn:
How to structure pricing conversations that focus on outcomes, not cost
Competitive positioning techniques that resonate with CISOs and MSP/MSSPs
How automation, zero-noise detection, and consolidation strengthen value perception
Real examples of objection handling during customer evaluations
How to guide prospects toward total-cost-of-ownership thinking
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