How Data Analytics is Dominating the Sports World - Dr. Darin White

Описание: Darin W. White, Ph.D. in Marketing (University of Alabama) is Executive Director of the Samford University Center for Sports Analytics and Founding Director of the Sports Marketing program in the Brock School of Business. He serves as Chair of the American Marketing Association’s Sport & Sponsorship-Linked Marketing SIG, the leading international scholarly body charged with advancing the field of sports marketing. Darin also serves as Chair of the Entrepreneurship, Management & Marketing Department at Samford University.

Darin has significant experience developing data-driven marketing insights for many of the top sports properties in the world including Bayern Munich, Nike, SEC, NBA and the Miami Dolphins. His primary research interest centers on the use of big data in the development of new sponsorship-linked marketing effectiveness metrics. He has assisted Adidas, AON, Honda and Blue Cross Blue Shield on their sponsorship marketing strategy.

Prior to coming to Samford University in 2007, Darin was president of the Strategic Research Center, Inc., a marketing research firm in Tennessee. He has taught marketing research for over twenty years at two different universities. He has also published 27 academic manuscripts in leading business journals including Journal of Business Research, European Journal of Marketing, Journal of Business Ethics, Journal of Personal Selling & Sales Management, Journal of Services Marketing, Journal of Strategic Marketing, Journal of Global Marketing and Sports, Business & Management: An International Journal

Darin is a highly sought resource for media seeking insights into sports business. His comments have appeared in numerous media outlets including Wall Street Journal, Sports Illustrated, Washington Post, Forbes, USA Today, ESPN Radio, Mashable, Al Jazeera, Sports Business Daily, International Business Times, NPR, Bleacher Report, and the Capital Gazette.