Illinois Farm Families® Sustainable Dairy | Agriculture Marketing Campaign

Описание: Consumers want their product choices to be good for them and good for the planet, so they’re rallying behind relatable sustainability topics. Illinois Farm Families® want to show that many farmers are proudly but quietly working to be part of these sustainability solutions.

To connect consumers with farmers’ shared values and position farmers as part of the sustainability solution, MorganMyers launched a marketing campaign to increase Chicago parents’ and health and wellness influencers’ awareness of and support for Illinois farmers’ efforts to solve some of society’s biggest environmental challenges.

Using the theme Innovation Grows Here™, we pair an Illinois farmer with an industry or technical expert to talk about a specific challenge and the ways farmers are working on solutions in the documentary-style videos. Through a fully integrated digital and social campaign, videos are primarily shared on YouTube and Facebook, while we leveraged pre-roll and CTV for additional promotions.

This video showcases the Hildebrandt family and their dairy farm, driving home the message that dairy farming accounts for just 2% of GHG emissions in the U.S. — and dairy farm families are working to lower that number even further with an aggressive goal of becoming net carbon neutral or better by 2050.

Learn more: morganmyers.com/blog/case-study/illinois-farm-families-consumer-awareness.