Webinar | How to Measure & Improve Agency Profitability

Описание: Running a busy agency is totally different from running a profitable agency. You may have lots of work coming in the door but are you actually making money?

BugHerd CEO and former agency owner, Stephen Neville, will be chatting to Marcel Petitpas, CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems.

In this webinar they delve into the key strategies to help transform the financial health of your business, and provide actionable insights to boost your agency's profitability effectively.

Marcel has helped hundreds of agencies go from dire straits, to thriving. He will be sharing foundational strategies that you can implement to maximize your agency's profitability.

You will learn about:
1. Key levers for improving margins in an agency, how to track them, and how to move them
2. Financials Metrics: Revenue, AGI (Agency Gross Income), Delivery Margin, Net Margin, Overhead Spending
3. How to determine the right pricing model
4. Operational Levers: Utilization Rates / Average Billable Rates / Average Cost-Per Hour
5. A simple framework for connecting the dots between Finance, Operations & Sales

Whether you're a seasoned professional or just starting out, this webinar will equip you with the knowledge to enhance your agency’s performance and profitability.

Who should attend this webinar?
If you are a senior manager within a creative and marketing agency responsible for running the business and ensuring that the company is efficient and profitable, then you will greatly benefit from this session. You will also highly benefit if you lead a team within an agency that impacts agency profitability in any way.

Agency CEOs, owners and founders
Agency directors
Agency leaders and senior management

Don't miss this opportunity to gain valuable insights from a seasoned agency thought leader with years of experience helping agencies thrive.

For more info head to: https://parakeeto.com/
And make sure to check out Parakeeto's agency profitability guide:
'How to Calculate Project and Client Profitability for Agencies – The 2025 Guide'
https://parakeeto.com/blog/how-to-cal...

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