ZaNyimbo TV E24 - KBG Chats with Mercah | "Koso" Copyright Stare & Global Afrobeats Goals (

Описание: The "Yo Shaba" hitmaker is in the building! Mercah sits down with KBG on Za Nyimbo TV for a candid conversation about his journey from a high school rapper at Chaminade to becoming a force in the Malawian Afrobeats scene.

Mercah pulls back the curtain on the "King" meaning behind his name, his evolution through dancehall and Afro-swing, and the importance of maintaining an authentic Tumbuka identity in a global market. He also addresses the viral social media controversy surrounding his hit song "Koso," the truth about his viral TikTok trends, and why he’s prioritizing international collaborations with artists like Timaya and Mr. Drew.

This episode also dives into:

Musical DNA: Family connection to the legend, Maggi Kadrum.
The "Koso" Changing the title from "Foso" and dealing with copyright takedowns.
Identity vs. Boxing: Why he refuses to call his music "Northern Sound"
Creative Process: Recording freestyle vibes in less than 40 minutes to keep the energy real.
Smart Career Moves: Navigating "dirty" industry games
Loss of his original YouTube channel to hackers.
The truth about his degree in Journalism vs. the "dropout" stories in his songs.

🎧 Whether you are a fan of "Yo Shaba" or an aspiring artist, Mercah’s mindset on competition and consistency is a must-watch. 👉 Watch, subscribe, and turn on notifications for Za Nyimbo 👉 Follow Za Nyimbo on WhatsApp Channels (links below)

Chapters:
00:13 Intro & Welcome
01:23 Meaning of Merchah
02:15 Music beginnings
02:49 Chaminade rap roots
03:39 Intro to Dancehall
04:15 Transition to Afrobeats
05:09 "Yo Shaba" origin
06:12 Melodies & writing
07:24 Easiest genre to rock
08:01 Mzuzu roots & family
09:20 Relation to Maggi Khadrums
10:01 Understanding consumers
12:24 Navigating industry attention
13:52 Chasing music, not hits
15:53 Studio perfectionism
17:22 Recording the album "4B"
18:04 Overthinking vs. Vibe
20:21 TikTok success stories
22:12 First big co-sign: Gwamba
25:01 Dealing with labels
25:48 Playing it smart
28:02 Competition is a disaster
28:34 Collab story: Namadingo
32:17 Collab story: Dreamo & Classic
33:18 Testing time with Nigerian sounds
35:43 Identity & Tumbuka pride
37:17 Degree vs. "Wani" CAP
38:27 Love & life experiences
40:03 The "Malawian Sound" debate
41:43 Recording in French
43:39 Exporting Malawian sound
47:04 The cost of global features
50:19 Building a home track record
52:46 The "Koso" social media stir
54:32 Title switch: "Foso" to "Koso"
56:31 Copyright takedown truth
58:51 Hacked YouTube channel story
01:00:43 Advice: Know your worth
01:02:45 Stop comparing yourself
01:04:02 Outro & Credits

#zanyimbotv #podcast #malawimusic #Mercah #YoShaba #Koso #MalawiAfrobeats #TumbukaIdentity #Gwamba #Namadingo #MalawiToTheWorld #ZanyimboPodcast

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