Mcdonald's Revolutionizing The Waiting Game with "Order Ahead".
Автор: MEmob+
Загружено: 2023-10-05
Просмотров: 36
Описание:
McDonald's UAE revolutionized the waiting game, introducing "Order Ahead" to give customers back their precious time.
Memob+ reached out to distinct target audiences, leveraging rich media surveys and display activation to boost awareness and capitalize on recency.
Real-time location insights across 180+ branches were put to use to optimize media efforts, focusing on high-traffic stores, visitation patterns, and consumer loyalty.
The outcome? Enthusiastic customers embracing the idea, increased footfall, heightened awareness, and a surge in anticipation to try "Order Ahead".
Building on this success, a micro-strategy was tailored that allowed for personalized messages, resulting in increased footsteps, improved delivery speed, heightened convenience, spike in app installs, and more redemptions.
The peak? A successful rollout of the "Order Ahead" feature across the GCC.
#Memob #MemobTechnology #OrderAhead #McDonaldsUAE #TimeSaver
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