How Burberry Lost Its Luxury Status

Описание: Once, it defined British luxury. Today, even loyal fans aren’t sure what Burberry stands for.

Burberry used to be the easiest answer to a simple question: what does British luxury look like?

You knew the trench. You knew the check. You didn’t have to be into fashion to recognize it.

For a long time, Burberry was more than a logo. It was a whole idea of Britain: trenches, overcast skies, polished coats, a kind of quiet status you didn’t have to shout about.

But right now, that story doesn’t feel like a comeback anymore. It feels like a second fall.

Sales are down double digits. The company has been kicked out of the FTSE 100. It’s cutting jobs, discounting heavily in key markets, and changing direction so often that even people who love the brand aren’t sure what it wants to be.

So how do you go from one of the strongest names in fashion to a label people feel sorry for? And is this just another rough patch — or has Burberry become the latest cautionary tale of a brand that forgot what made it iconic?

The Rise And Tragic DownFall Of Burberry

#fashion #burberry #fashionhistory #luxury #documentary

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