The Mystical Power of Trees, with Scents of Wood's Fabrice Croisé (Scent World E38)

Описание: “What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and results in truly remarkable vintage scents.

In this episode, Fabrice sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. They explore the various woods featured in the collection, offer a practical well-being guide to forest bathing, and introduce two new scents they co-created based on neuroscience research: Calm in Cedar and Strength in Santal.

To learn more, go to https://www.scentbird.com/brand/scent....

Chapters:
[00:59] Intro: L'Oréal and EB Florals
[01:37] Why woods?
[02:57] The Scents of Wood origin story
[04:40] The HR Manager who changed Fabrice’s life
[07:21] Early 2000s celebrity fragrance craze
[09:33] An “aha! moment”: aging fragrances in wooden barrels
[12:29] Using 100% of the fragrance
[14:20] Truly vintage scents
[16:38] The bottles: the “heart” of the forest?
[20:35] 3 different brand names
[21:42] The history of forest bathing
[24:03] How to practice forest bathing
[29:30] A unique way to brief perfumers
[32:14] “What’s your personal forest?”
[36:38] Scent Spotlight: Sandalwood in Oak, Cypress in Oak, and Orange in Chestnut
[37:14] The fragrance inspired by humans’ early scent exploration
[39:37] The fragrance a famous perfumer created for himself
[41:12] Fragrances Fabrice has been wearing lately
[44:28] Scent Connection, Woods Edition
[48:56] Are certain woods easier to work with?
[50:15] Introducing “neuroscents” from Scentbird x Scents of Wood
[52:52] Creating beauty in the world

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