How Rivian Designed the R1, R2 & R3 — Jeff Hammoud, Chief Design Officer

Описание: On this episode of The InEVitable by MotorTrend, we sit down with Jeff Hammoud, Chief Design Officer at Rivian, to unpack the full design story behind the Rivian R1T, R1S, R2, and R3.

Jeff shares his journey from Chrysler and Jeep to joining Rivian in its earliest days—when there was no logo, no brand, and barely a prototype. We dive deep into how Rivian’s iconic design language was created, why the trucks look friendly instead of aggressive, and how real-world use cases (like motorcycles, garages, and families) shaped the vehicles.

0:00 – Welcome to The Inevitable
1:16 – Jeff Hammoud joins (Rivian Chief Design Officer)
3:27 – Jeff’s origin story: cars, design, and Mercedes influence
6:52 – Chrysler, Jeep, and early career lessons
10:22 – Surviving Chrysler’s darkest years
16:49 – Leaving FCA to join Rivian
18:48 – Rivian’s early days: no brand, no rules
21:47 – Designing the R1T and R1S from scratch
24:19 – R1T proportions, bed design, and gear tunnel
28:12 – The story behind Rivian’s iconic headlights
32:18 – Why Rivian avoided copying other SUVs
39:09 – Cybertruck vs Rivian: design philosophy
41:10 – R2 design, differences, and future variants
49:12 – R3 & R3X: rally-car inspiration explained
54:25 – UI/UX, software, autonomy, and AI at Rivian

If you’re interested in EVs, automotive design, Rivian, or the future of mobility, this is a must-watch conversation.

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