How New Educators Should Start: Build Audience Insight Before Building a Program

Описание: If you’re building an online course or educational program, the first step is rarely content production. In this video, Manno explains why new educators benefit from starting with audience discovery rather than curriculum design. The focus is on choosing one channel, creating useful content, and learning directly from early engagement.

He walks through how comments, conversations, and early signals help shape a minimum viable product that reflects what learners actually want. Once there is real interest, paid ads, partnerships, and co-creation can help validate demand before investing in a full program build.

For education marketers and course creators, the takeaway is practical: connection and iteration come first, and programs grow stronger when shaped by real student insight.

In This Video:
• Why early content helps you understand what learners need
• How to build and test an MVP before creating a full program
• When to use paid ads and partnerships to validate demand

#EducationMarketing #OnlineLearning #ThinkOrion #CourseCreation

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Think Orion helps education brands turn student insight into repeatable growth.

Built on the belief that student insights are the root of everything good, our work has driven 1M+ student enrollments across Higher Ed, Exam Prep, and Certificate programs.

Learn more: https://www.thinkorion.com