Why This Builder Isn't Ranking for Loft Conversions (service page SEO audit)

Описание: This Cardiff builder is ranking on page one for "loft conversions Cardiff" but they're buried below the FAQ section where click-through rates drop off massively.

With some quick wins on their service page and homepage, they could push into the top 3 and start capturing high-intent leads from people who already know exactly what they want.

In this video, I walk through 7 improvements that would make a real difference to both their rankings and conversions.

TIMESTAMPS:
00:00 - Why service pages matter for specific keywords
00:43 - Current ranking position and opportunity
01:31 - Issue #1: Missing H1 tag with keyword + location
02:32 - Issue #2: No click-to-call or email in header
03:22 - Issue #3: Poor mobile optimisation
03:58 - Issue #4: Hero section missing trust indicators
05:11 - Issue #5: No local case studies or reviews
06:16 - Issue #6: Homepage not linking to service pages
07:25 - Issue #7: No internal linking between services
08:22 - Summary and next steps

KEY TAKEAWAYS:
Service pages need keyword + location in both SEO title AND H1
Make it easy to contact you - click-to-call in header and sticky on mobile
Your hero section should sell without scrolling - trust badges, CTA, key info
Add localised content: specific areas, house types, case studies
Link from your homepage to priority service pages
Interlink between related services for better SEO and user experience

FREE LOCAL SEO AUDIT:
Want me to audit your service pages? Book a free 15-minute call:
https://calendly.com/elliot-greyflow/...

—

I help tradespeople and local service businesses get found on Google.

🌐 Website: https://localadder.co.uk

#LocalSEO #ServicePageSEO #BuilderMarketing #LoftConversions #SmallBusinessSEO #GoogleRankings