What actually works when you launch a company from stealth

Описание: Launching a company from stealth sounds exciting. In reality, it’s usually messy, rushed, and full of competing voices.
In this episode, Richard Midson is joined by Andrew Healey from Water & Wall (New York) to unpack a real fintech launch that had everything happening at once:
a new company reveal, a multi-million dollar seed round, strategic partners, and multiple stakeholders who all needed sign-off.
This isn’t theory or “best practice”. It’s a behind-the-scenes look at how an agency actually pulled off a high-stakes launch in a tight window, over Christmas, with limited margin for error.
They also get into how AI and GEO (Generative Engine Optimisation) are quietly changing media strategy, why some “low-status” sites now matter more than CMOs expect, and why embargo pitching is becoming less optional and more essential.
If you work in an SME PR agency or in-house comms role and you’ve ever had to launch something fast, complex, and political, this episode is for you.
Practical takeaways
How to structure a launch when you have multiple announcements and can’t afford for one to bury the others
Why longer embargo lead times are now helping reporters, not hurting coverage
How to think about stakeholders when there are investors, partners, and comms teams all in the mix
What GEO actually changes about media targeting, and why some overlooked sites now influence AI search results

GUEST
Andrew Healy - Water and Wall
LOCATION: New York, USA
WEB: waterandwall.com

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