083 | THRIVE 2030, Australian MotoGP and Building What You Actually Own

Описание: How much of your business success depends on something you don't actually control?


In this episode, Despina Karatzias unpacks two major industry stories, the new THRIVE 2030 Action Plan to 2030, launched on 12 February 2026, and the announcement that the Australian MotoGP is leaving Phillip Island for Adelaide from 2027 after nearly thirty years.


Together these stories make the same case: building your tourism business on events, platforms, and channels you don't own leaves your foundations exposed to overnight change. Despina connects the MotoGP relocation to the rented digital space conversation she has been having with operators for years — and challenges listeners to honestly assess what they truly own versus what they're borrowing.


This episode covers what the THRIVE 2030 Action Plan means for small and medium tourism businesses, why the $230B target is harder to reach than it looks, and what every operator should be doing differently right now.


Full show notes: https://www.instituteofexcellence.com...


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Credits Steve Dimopoulos clip courtesy ABC Melbourne Instagram. Pino's Trattoria tribute video courtesy MotoGP™. Rosa Scarlato has been welcoming MotoGP fans to Cowes since 1991, watch the MotoGP tribute here (   • How a Phillip Island local became a MotoGP...  ) .


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Despina Karatzias: https://www.despinakaratzias.com LinkedIn:   / despinakaratzias   Instagram:   / despinakaratzias   TikTok:   / desikaratzias  


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