57. What to Know About Content Marketing with Mike Goldberg

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In this episode of TechGuide, host Ryan Atkinson welcomes Mike Goldberg, Director of Content Strategy at Freshworks, to dive deep into the art of storytelling in marketing and how it can effectively engage audiences and drive business goals. Mike shares his journey from aspiring journalist to marketing maven, revealing the value of a customer-centric approach to content creation.

As a seasoned expert, he discusses strategies for producing content that resonates with users, offering practical tips for budding content creators and marketers alike. Tune in for Mike's unique insights on evolving content landscapes, the debate on gated content, and how to infuse creativity into your marketing narratives.


Time Stamps:
00:00 Early interest in storytelling led to journalism.
06:09 Diverse views on content creation for companies.
09:23 Create valuable top funnel, bottom funnel content.
10:14 Focus on gating customer stories, anticipate AI content.
14:26 Content goals, messaging, distribution channels understanding needed.
18:51 Create content people want, make it fun.
20:29 Relate content to trends for fun, authenticity. Career advice for young content creators.

#marketing #contentmarketing