Aligning IT Roadmaps to Core Business: Objectives in the AI Era | Syncronized Podcast

Описание: Is your MSP stuck in the "break-fix" cycle? In this episode of Syncronized, host Brandon Garcin sits down with Russell Smith, vCIO at Advantage Industries, to discuss the evolution of Managed Service Providers into essential strategic partners.

Russell breaks down why the role of IT has shifted from a necessary cost center to a primary growth driver, especially for small and mid-sized businesses (SMBs) leveraging AI and automation. Learn how to stop selling "tools" and start solving business problems.

Key Takeaways from This Episode:
🚀 The 3 P’s of IT Strategy: Why you must focus on Priorities, People, and Processes before you ever mention a Product.
🚀 From Cost Center to Growth Driver: How to align technology planning with core business goals to unlock ROI.
🚀 The Discovery-Led Approach: Why "listening" is the most powerful tool in your tech stack for building long-term trust.
🚀 Modern Collaboration: Moving past boring quarterly reviews toward agile project management and empathetic communication.

Chapters:
0:00 – Introduction: Meet Russell Smith (vCIO)
02:15 – The Shift: From Break-Fix to Strategic Partner
05:40 – Priorities, People, and Processes (The 3 P's)
10:20 – Using AI & Automation for SMB Growth
15:45 – Discovery-Led Sales: Solving Real Business Pain Points
22:10 – Better Client Relationships: Moving Beyond the QBR
28:50 – Conclusion: How to Deliver Lasting Value

Connect with Our Guest:
Russell Smith: https://bit.ly/4pRIPj3
Advantage Industries: https://bit.ly/49ELNCR

About Syncro
Syncro unifies RMM, PSA, and Microsoft 365 governance into one platform. Built for MSPs and IT teams, it automates, streamlines, and simplifies IT operations, helping teams work smarter, reduce complexity, and focus on delivering exceptional service.

Don’t forget to Like, Subscribe, and hit the Bell icon to stay updated on the latest in MSP strategy!

#MSP #ManagedServices #vCIO #BusinessGrowth #ITStrategy #SyncronizedPodcast #SmallBusinessTech #AIforBusiness #syncro