Who Decides What You See Online: Inside Social Media Algorithms
Автор: TechPulse
Загружено: 2026-01-13
Просмотров: 237
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Who decides what you see online?
Every time you open social media platforms like Instagram, TikTok, or YouTube, your feed is shaped by powerful algorithms working behind the scenes. These systems analyse your behaviour — what you watch, like, comment on, or scroll past — to predict what will keep you engaged.
In this video, we explore how social media algorithms work, why your feed is personalised instead of chronological, and how algorithmic curation influences visibility, opinions, and information flow. We also look at the ethical concerns surrounding filter bubbles, misinformation, and engagement-driven content, as well as the limited control users have over what they see.
Understanding these systems is essential in today’s digital world, where information is filtered long before it reaches us.
Scroll smarter. Stay informed.
Sources Referenced
• Wikipedia (2025) — Algorithmic curation and AI-driven ranking systems
• OpenMindMag (2025) — User awareness of social media algorithms
• MDPI Journals (2025) — Research on filter bubbles and selective exposure
• The Week (2025) — Platform transparency and user control features
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