Elite Amazon Engineer: “I Built a $250k Side Hustle & Still Got Promoted!”

Описание: Steve (ex-Amazon Principal Engineer) joins Aman to break down how he built a high-leverage content business while working full-time as a high-level engineer — and how that focus eventually turned into full-time entrepreneurship. They unpack why YouTube saturation is a myth, why value matters more than polish, and how building a “brand of one” creates long-term defensibility.

They also get into monetization timelines, sponsorships vs owning products, productivity systems, and why most creators stay stuck by optimizing the wrong things.

If you’re balancing a demanding career while trying to build something real on the side, this episode shows what actually compounds.

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00:00 Introduction
02:10 How He Launched A Life Engineered
03:55 YouTube Saturation Is A Myth
05:06 Quality vs Value In Content
06:00 His Higher Level Engineering Content Approach
06:56 Why High-Level Engineers Don't Create
08:51 Collaboration Over Competition In Tech
09:38 Brand Of One Nobody Can Outcompete
10:42 Market Size For Software Engineers
12:45 Why He Started Creating Content
16:12 Creator Or Business Person
17:15 The Spectrum Of Content Creators
18:28 Why Launch An Offer Not Just Views
19:50 Four Year Monetization Journey
25:13 Current Revenue Breakdown Question
25:42 Notion Sponsorship And Revenue Pie
28:41 Income Breakdown And Focus Struggles
29:27 Why His Sponsorships Are So Lucrative
30:23 Own Product vs Sponsorships
32:10 Seasonality In Content Business
33:39 Performance Reviews And Q4
35:10 Daily Routine While Working Full-Time
39:02 His Personal Approach To Time
41:21 Sacrifices FIFA And NFL
43:19 Ali Abdaal's Time Spreadsheet
45:22 The Free Chicken Line Story
47:29 If You'd Waste Time Never Succeed
48:22 Distribution First Business Second
53:00 Virtual Assistant Most Critical Hire
57:25 Health And Wellness Routine
1:01:30 You've Won The Galactic Lottery
1:03:25 What's Next For Him
1:05:08 Outro