Building Enterprise Products: Security, Trust, and Sales Excellence | Nader Balata from Equinix
Автор: Global App Testing
Загружено: 2024-10-24
Просмотров: 37
Описание:
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Nader Balata, Director of Product Management at Equinix and former Director at Salesforce. They explore the unique challenges and opportunities in enterprise product management, from the importance of security and reliability to the complex sales cycles and technical requirements.
Nader shares valuable insights on:
Key differences between B2C and enterprise B2B product management
Why security and reliability trump user experience in enterprise
How Salesforce builds trust and wins deals through customer support
The technical complexity of enterprise product development
Why B2B careers tend to be more stable than B2C
Whether you're a product manager looking to transition to enterprise or already working in B2B, this episode offers practical insights into succeeding in enterprise product management.
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