Economics of India’s Most Loved Food Show ft @TheBigForkers | TCP #25

Описание: The journey to becoming ‪@TheBigForkers‬.

This episode is a deep dive into how two men turned their love for food, storytelling, and community into a unique voice in India’s dining scene.
From losing entire seasons of footage to building a loyal audience without paid reviews, it’s equal parts chaos, craft, and conviction.

We talk about:
The wild backstory behind the “philandering forker” name
Moving from kitchens to banking to consulting (and back to food)
Why authenticity beats algorithms
Creating a Narcos-themed anniversary party (yes, really)
How data changed the way they tell stories
Balancing production quality with lean budgets
Building goodwill with brands without selling out
Launching a dining club that refuses to be an echo chamber
The ripple effect their content has had on restaurants and tourism

If you care about food media, community-building, or just love a good origin story — this one’s for you.

Subscribers at time of upload: 781

Chapters:
00:00 - Intro
03:07 – The Origin of “Philandering Forker”
05:52 – Mom’s Phadke Story
06:18 – Writing, Articulation & Storytelling Skills
08:00 – From Chef to Banking to Consulting
10:13 – Staying Authentic on Social Media
12:35 – The Narcos-Themed Anniversary Party
14:52 – First Steps into Content Creation
18:33 – Losing the First Bombay Season Footage
21:48 – Developing the Show’s Visual & Editing Style
22:46 – Making the Producer a Character
25:02 – Using Graphics & Humor to Cover Mistakes
26:35 – Why “YouTuber” Doesn’t Feel Right
27:12 – How Data Has Changed Content
29:15 – The Cost of Producing a Season
30:57 – Big Crews vs. Lean Productions
33:24 – Multi-Camera Setup for Conversational Content
34:55 – Editing Workflow & Client Involvement
35:54 – No Paid Reviews Policy
36:54 – Working with Brand Clients
37:47 – Target Audience & Visual Design Choices
39:43 – Building Goodwill in the Industry
40:27 – Creating the Focus Dining Club (FDC)
42:18 – Community Rules & Avoiding Echo Chambers
45:02 – Why They Don’t Monetize the Community
46:59 – The Ripple Effect on Restaurants & Tourism
48:14 – On Being “Influential” in the Food Space
01:05:00 – Lessons from Building a Brand in F&B
01:10:00 – Closing Thoughts & Future Plans

If you liked what you saw and have some interesting insights you can let us know in the comments below.

The Content Playbook is a podcast about the intersection of business and content in India. We talk to creators, operators and brand owners in unravelling the stories behind making money with content in India.

More on this guest:
Website: https://thebigforkers.com/
Instagram:   / thebigforkers  
YouTube:    / @thebigforkers  
Linkedin:   / filandering-forker-media  

check us out on socials:
Subash's Linkedin:   / subash-kp-380309173  
Subash's Insta:   / subash_kp  
Subash's Twitter: https://x.com/Subashkp3

Aadil's Linkedin:   / aadilverma  
Aadil's YouTube:    / gyaancentral  
Aadil's: Twitter: https://x.com/aadilrverma
Aadil's Instagram:   / gyaan_central  

I make extensive notes from sources across the internet for my research you can find here (from most episodes): https://glasp.co/aadil

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