EN - MVP Thinking in a Changing Search Environment | Vanda Pókecz | SEonthebeach 2025 - DATA edition
Автор: IKAUE
Загружено: 2025-06-20
Просмотров: 53
Описание:
Key highlights from the talk by Vanda Pókecz, Head of SEO at Atolls:
MVP Mindset: Test before you scale. Validate before you build. Small steps can teach big lessons.
Experimentation in SEO: The smallest change can reveal the most valuable insight.
Tools for discovering SEO opportunities:
User testing across search engines, social media, and AI chats
Support tickets as a goldmine of user insights
Heatmaps, A/B testing, and behavioral analysis
Real case study: How her team monitored generative AI responses from scratch — starting with manual testing and evolving into automated systems using APIs, all through an MVP-driven approach.
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