The rise of Joe & The Juice: how a small coffee shop became a worldwide sensation

Описание: Opening a cafe – the idea sounds simple, but it's risky. 60% of restaurants close within the first three years. That's why Joe & The Juice is such a phenomenon. This brand has been around for over 20 years and it's still going strong. With cafes popping up all over the world, including franchises, it's managed to win the loyalty of both Gen Z and millennials.
So, what's the secret? How did a small café in Copenhagen turn into a cult brand?
I'm digging into that! By the way, drop a comment with any other brands you want me to explore!

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Timestamps:

00:00 Let's break it down: how did Joe & The Juice take off?
00:40 Who am I and why am I diving into big business breakdowns?
1:30 How did Joe & The Juice get started?
2:40 Why did locals fall in love with the café right away? The brand's marketing move.
3:33 What made Joe & The Juice stand out from other cafés? A few standout features.
5:10 Their own university-why does the brand need this?
6:01 When did Joe & The Juice start expanding? And how?
6:45 The first Joe & The Juice franchise. Is this the secret to the brand's success?
7:30 Who gave Joe & The Juice the funds to grow?
8:34 49 of the brand's stores are run through franchises.
8:50 How much does Joe & The Juice make? Spoiler: a lot!
9:30 Which Joe & The Juice franchises failed? And why?
11:00 Drop the businesses you want me to cover in the comments. And don't forget to subscribe!