From $2.4 Billion To Nothing: How Aéropostale Lost Everything

Описание: What happened to Aéropostale? In 2010 the teen mall giant pulled in $2.4 billion in sales and its logo hoodie was in nearly every high school hallway in America. Six years later it was in bankruptcy court, accusing its own biggest backer of sinking it. This is the rise and fall of Aéropostale, from a forgotten Macy's private label to a Wall Street darling, and the strange chain of events that followed. You'll meet the executive who bought 119 stores and turned them into a teen empire, a private equity rescue deal with strings nobody noticed, and a courtroom fight over who really killed the brand. And the ending, with mall landlords, fast fashion and a famous retail name still in the mix, is one most people never saw coming. If you grew up shopping in the mall, or love retail bankruptcy documentaries, you'll want to see how a $2.4 billion brand lost it all. Subscribe for more true stories of brands that rose and fell, and leave a comment with your favorite Aéropostale memory.