creating value for customers
Автор: easy CRM
Загружено: 2022-10-31
Просмотров: 35
Описание:
Creating value for customers using CRM.
How does CRM contribute to the value creation of a business?
Companies struggle in the effort to enhance value creation for customers as a competitive advantage to win against competitors. What role does CRM play in the value creation and how the sales process is affected by it, is an area not yet explored enough.
Recent marketing approach clarified how organisations should effectively master their direct influence over the customer experience in order to boost the perceived value. But if so, what role does the CRM effectively play in the value creation process?
There is little doubt how CRM value contributes to the strategies for creating value for customers. Creating customer value is relevant in B2C as well as in B2B business models. In B2B, where prices may emerge during the course of the relationship, thus value is a matter of perception rather than cost.
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