Protect Your Legacy Without Exiting

Описание: When business owners talk about selling, many say they’ll “run it forever” or “die at their desk.” And that’s fine—if the right protections are in place. In this episode, I sit down with Geoff Sokol, Wealth Advisor at GTRIA (a Registered Investment Advisory firm), to unpack the realities of succession planning, insurance, partnerships, and why 50% of business exits are forced due to the 5 Ds: Death, Divorce, Disease, Dysfunction, or Distance.

We cover the blind spots that keep owners from protecting their legacy, the great wealth transfer, why policies aren’t just about death benefits anymore, and how a few smart moves can de-risk your business and safeguard your family and employees.

Whether you plan to sell, succeed, or stay in the game forever—this conversation will show you how to prepare responsibly.

👉 Guest Info:
Geoff Sokol – Wealth Advisor, GTRIA
https://gtria.com/
LinkedIn:   / geoffreysokol  

#SuccessionPlanning #ExitStrategy #WealthManagement #BusinessOwners #FinancialPlanning #Insurance #LegacyPlanning #BusinessExit #Entrepreneurship #WealthTransfer #BusinessContinuity #SmallBusiness #MidMarket #advisoryboard
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00:00 – “I want to die at my desk” – why some owners never want to exit
01:04 – Why 100% of business owners will exit eventually
02:18 – The new world of insurance & advanced planning strategies
03:42 – Keyman insurance & buy-sell agreements explained
05:33 – What happens if a partner dies without a plan in place
07:39 – The danger of procrastination in succession planning
08:39 – Forced exits and the 5 Ds every owner should know
10:35 – How policies create liquidity and protect continuity
12:22 – Business life cycles & the inevitability of downturns
14:11 – Limiting beliefs that stop owners from acting
15:28 – The overlooked impact of family health and crises
16:46 – How modern policies provide living benefits, not just death payouts
18:31 – Where to start: first steps for business owners