YouTubers vs Bollywood, Who Wins In 2026? | TCP#30

Описание: In this episode of The Content Playbook Podcast, we talk about how creators are slowly moving into mainstream movies and why this shift matters. We discuss Ashish Chanchlani’s Ekaki, his background in film distribution, and how creators like Bhuvan Bam, Prajakta Koli, and even regional stars like Mauli Talks are opening new doors for others.

We also break down the balance between art and business, the disappearing “middle class” of films, and why audiences can’t watch everything anymore. With examples like Creator Camp and Camp Studios, this episode highlights how the creator-to-cinema journey is becoming real and what it means for future creators and storytellers.

Chapters:
00:00 – Intro
01:06 – How Ashish Made Ekaki
02:07 – Ashish’s Family Roots in Movie Distribution
03:31 – The Real Struggle Between Art and Business
07:00 – The Disappearing “Middle Class” of Movies
13:15 – Why Audiences Can’t Watch Everything
27:08 – Creators Slowly Entering Mainstream Films
35:28 – Creator Camp: The New Hollywood for YouTubers?
43:12 – Can India Build Something Similar?

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The Content Playbook is a podcast about the intersection of business and content in India. We talk to creators, operators and brand owners in unravelling the stories behind making money with content in India.

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