How One Trucking Niche Built a Law Firm Fast

Описание: How do you launch a niche law firm and scale fast—without burning cash or cutting corners? In this episode, Kevin Daisey sits down with Jordan Jones, founder of Los Angeles Truck Accident Lawyers, to unpack how he went from Big Law in Detroit to building a thriving trucking-focused PI practice in California in under a year. Jordan shares how referrals, relationships, and specialization fueled early momentum—and why truck accident cases are a completely different animal from standard car accidents.

Jordan breaks down the realities of trucking litigation, from multi-defendant investigations and federal regulations to why accepting an early policy-limit offer can leave millions on the table for clients. They also dive into the power of niching down, the dangers of “dabbling” in trucking cases, and how understanding the full transportation cycle separates true trucking lawyers from general PI firms.

If you’re a lawyer thinking about hanging your own shingle, choosing a niche, or scaling responsibly, this conversation delivers hard-earned lessons on referrals, systems, capital discipline, and doing meaningful work that actually serves clients.

Chapters:
00:00 – Welcome & Guest Introduction
01:44 – From Detroit to California
02:45 – Launching a Niche Firm
04:55 – The Power of Referrals
06:52 – Networking Without an Agenda
09:42 – Falling Into the Trucking Niche
12:35 – Scaling Challenges Appear
14:59 – Why Trucking Cases Take Longer
19:38 – The Risk of Dabbling in Trucking
23:34 – Advice for New Firm Owners
26:30 – Speaking Without Selling
28:22 – Where to Connect With Jordan


Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit: https://thisisarray.com/the-managing-...

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