HOW IPL JERSEYS Are Engineered to PRINT MONEY
Автор: The Business of Indian Sport
Загружено: 2026-04-18
Просмотров: 89723
Описание:
Most people think IPL jerseys are just jerseys.
But in reality, every single inch of an IPL jersey is engineered to make money.
From the front logo worth ₹100+ crores to the smallest patch on the sleeve, each spot is priced based on one simple principle:
How long it stays on your screen.
In this video, we break down the entire sponsorship economy behind IPL teams, using examples from teams like Royal Challengers Bangalore and Mumbai Indians, and explain:
Why brands pay ₹120 crores just to be on a jersey
How every placement (front, back, sleeve, helmet) is strategically valued
The hidden sponsorship deals you don’t even see
Why IPL teams today are not just sports teams… but full-fledged media businesses
Because what you’re watching isn’t just cricket.
It’s one of the most sophisticated advertising machines in the world.
Timestamps:
00:00-02:14 Intro
2:15-4:17 Camera Time = Money
4:18-8:44 Jersey Sponsorship
8:45-10:28 How Jersey Value is Calculated?
10:29- 12-18 Principal Sponsor Deliverables
12:19-15:40 Sponsors You Don't See
15:41-17:41 Why Brands Pick Specific Teams
17:42-18:29 What's the future?
#IPL #SportsBusiness #Marketing #Cricket #Sponsorship #Branding #BusinessOfSports #IPL2026 #JerseySponsorship #SportsMarketing #CaseStudy #Explained #BOIS #iplsponsor
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