Loss Aversion: Why Losses Control Us More Than Gains
Автор: Behavioral finance
Загружено: 2026-02-01
Просмотров: 4
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Why does losing money hurt so much more than winning feels good?
This video explores loss aversion — one of the most powerful forces in behavioral finance.
You’ll see why identical gains and losses create completely different emotional reactions, how this bias evolved, and why it leads investors to sell at the worst possible times, hold onto bad decisions, and sabotage long-term outcomes.
Loss aversion doesn’t just affect investing.
It shapes careers, relationships, habits, and how we respond to uncertainty itself.
Understanding it won’t remove fear — but it can stop fear from quietly running your decisions.
#behavioralfinance #lossaversion #investingpsychology #investormindset
#financialpsychology #personalfinance #investingmistakes #moneymindset
#psychologyofmoney #longterminvesting #wealthbuilding
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