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TV Commercials - Webmarketing, The Body Shop
Автор: John Heller
Загружено: 2011-11-29
Просмотров: 593
Описание: Webmarketing and viral marketing were understood by Anita Roddick intuitively, that is how she built her The Body Shop 2000 retail store empire. Authentic messaging used today for social networking and blogging was her speak. She hired Nancy Colgrove and John Heller to do her first TV advertising campaign because she wanted a documentary video approach to her company's story. Hair and skin products were compared to social change and responsible business practices. This style of branding and marketing is what made Anita Roddick unique. And in selling being unique is what it takes.
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