Data Driven Success: Mastering HubSpot Data Hub | HubSpot User Group '25

Описание: Welcome to our LAST HubSpot User Group virtual event of 2025! 🎉

In this HUG, join Cassy Woodforth and guest speaker Sophie Costello as they take a deep dive into HubSpot Data Hub, the ultimate tool for analysing your data, uncovering trends, and crafting strategies that fuel growth.

Don’t miss this chance to finish the year strong and set the stage for success in 2026!

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🎬 Video Chapters:

[00:00:00]: Welcome back and session overview
[00:01:16]: What is Data Hub?
[00:01:26]: From Operations Hub to Data Hub
[00:02:49]: Data Studio as spreadsheet inside HubSpot
[00:04:03]: Connect surveys to deals example preview
[00:05:34]: Autosync and new external connectors
[00:06:48]: Set up: first practical use case
[00:07:07]: Track in‑person event data in HubSpot
[00:08:14]: Navigate Data Studio and build datasets
[00:10:15]: Match contacts, handle no matches, CRM sync
[00:13:26]: Associate deals and avoid summarised view trap
[00:16:47]: Build formulas for event-to-deal linkage
[00:20:29]: Create reports directly from datasets
[00:23:56]: Event ROI reporting and insights
[00:24:48]: Second use case: link feedback to deals
[00:28:04]: Unique identifiers with workflows
[00:32:16]: Feedback trend reporting by flavor and owner
[00:35:31]: Connect external sources and autosync tips
[00:37:47]: Best practices and getting started
[00:39:09]: Wrap‑up and January attribution teaser

If you have any questions, comments, or feedback, reach out for a chat here: https://www.nbh.co/contact

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🔗 Links

🧐 NBH 2025 HUG Wrapped: https://www.instagram.com/reel/DR0oL9...

📊 HubSpot Data Hub Overview:
https://www.hubspot.com/products/data...

📚 What is Data Studio in HubSpot? (Datasets 2.0)
https://knowledge.hubspot.com/reports...

🔁 Autosync & Data Sync (External Apps into HubSpot)
https://knowledge.hubspot.com/integra...

💳 HubSpot Credits & Usage (Breeze Credits context)
https://knowledge.hubspot.com/account...

🎓 HubSpot Academy: Reporting Course
https://academy.hubspot.com/courses/r...

📅 Our FIRST HUG virtual event of 2026 is coming up soon! This one's all about Attribution Reporting. Don’t miss out - register FREE here: https://events.hubspot.com/events/det...

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