How To Create An Influential Personal Brand For Millennials - Gerard Adams Interview

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When technology, branding and the millennial market meet, something new gets minted: social currency. Now the gold standard for assessing value among entrepreneurs, social currency works by leveraging trust, authenticity and influence to achieve a purpose.

For a personal brand to be successful, it needs to be rich in social currency.

That is what serial entrepreneur and philanthropist Gerard Adams discovered when he suddenly found himself in limbo, following the sale of his company, Elite Daily, for $50 million in 2015. With cash to spare but without the corporate anchor that previously defined just about every aspect of his life, Gerard felt lost as a young business owner whose core business became someone else’s. Fortunately, he eventually realized that entrepreneurs can -- and should -- transcend the businesses they create -- however much passion and heart they put into their ventures. Because just as much as their businesses, entrepreneurs have a brand and a message of their own.  

Personal branding matters and in the new economy, it is valued in terms of social currency. Social currency refers to your ability to influence an audience, inspire followers, and gain support from other thought leaders. Much of that depends on the authenticity you exude and the trust you build over time. For Gerard, it took one and a half years since the sale of Elite Daily to build a powerful personal brand that now attracts not only the confidence of budding millennial leaders looking for impactful mentorship but also the respect and support of world-class entrepreneurs.

Join Gerard and Peter Voogd as we delve deeper into personal branding and how you can start building your own social currency using different messaging formats and social media channels.

In this exclusive interview with Gerard Adams,, you will learn...
The concept of social currency and why millennials need it to thrive in the new economy.
How Gerard Adams embarked on building his personal brand.
How to leverage different social media platforms and content formats in articulating your message.
The ways to protect your personal brand.
The first simple move you can make to start building your social currency.

Top Quotes:
1. The very very first step is to let go of all fear and let go of all ego."  -- Gerard Adams
2. "You have to lose ego [because] you're not going to get anywhere without collaboration." -- Gerard Adams
3. "It's time you take true ownership. Instead of going 9 to 5, working for someone else's dream, you start living the life that you deserve." -- Gerard Adams

Question:
What is your gift that you want to share with the world?

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Music: Good Day by TwanBeatMaker

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