Why “Build It & They’ll Come” Kills Funnels

Описание: Survey funnel validation is the move most entrepreneurs skip—and it’s why their funnels stall at Stage 0. In this breakdown, I walk you through my 4-stage funnel system so you know exactly what to do next (and what NOT to do):
Stage 1: Survey — Drop a simple market survey into the groups where your buyers hang out. If the idea doesn’t pull attention, it won’t pull credit cards.Stage 2: Build — Download the OFA Day 5 funnel, paste in copy, images, trust badges, and real testimonials (pro tip: write objection-busting testimonials).Stage 3: Run Ads — It’s not Field of Dreams. Traffic first. Warm vs cold matters; adjust hooks, offers, and creative to match.Stage 4: Optimize — Use Microsoft Clarity to watch free screen recordings: see where users stall, then fix headlines, CTAs, forms, and sections. Hand designs to 99designs for a world-class look.
I also show quick wins: urgency angles (holiday “Under-the-Tree Guarantee”), free-shipping email lifts, and how to structure your page so “yes” feels natural.
If you’re serious about building a funnel that sells, this is the clearest path I know.
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